
The Rise of Build-to-Rent: What It Means for Proptech and the Future of Amenities
Build-to-rent is no longer a niche concept. It is quickly becoming one of the most important shifts in the multifamily industry.
This is not a temporary response to interest rates or a passing housing cycle. We are watching the formation of a distinct asset class. And like any new asset class, it comes with a new operating model, new resident expectations, and new requirements for technology.
The mistake I see most often is treating build-to-rent as simply horizontal multifamily. It is not. The physical layout may resemble single-family homes, but the operational philosophy has to be entirely different.







