
Black Friday for Multifamily: How Property Managers Can Prepare
Black Friday may only last a day, but its ripple effects on multifamily communities can last for weeks. Not to mention the rise of Cyber Week following this yearly event. As online spending continues to rise, property and regional managers across the U.S. are already bracing for a new surge in package deliveries that will test every part of their operations.
According to Adobe Analytics, U.S. shoppers spent $10.8 billion online on Black Friday 2024, a 10.2% increase year over year. That number is projected to climb even higher in 2025 as retailers start promotions earlier than ever. In fact, 37% of consumers say they now expect holiday sales to begin before Halloween (Sinch, 2025). For multifamily teams, that means the “holiday package season” now stretches from late October through New Year’s.







