LUXER ONE BLOG

5 Creative Ways to Launch Your New Package Locker Amenity

Ready to launch your new package locker? It’s an exciting time at your property. By investing in package lockers, you’re giving your residents the gift of time and peace of mind. No more rushing home to get their packages before the office closes, and no more worrying about package theft. With your new Luxer One package lockers, your residents can pick up their packages with ease whether it’s 1 PM or 1 AM.

Now that you have these lockers in place, it’s important to get your residents informed and excited about their new package locker amenity. In this post, we’ll share five locker launch tips guaranteed to pump up your residents.

To download an infographic version of this article, click here. Don’t have our lockers yet? Reach out to a Luxer One team member, or download this quick guide to locker features.

1. Throw a Launch Party

A party is a great way to bring your tenants together and build community, and it’s also a way to excite your residents and answer any questions and concerns as you launch your new package locker.

An event or party doesn’t have to be an overwhelming affair. Simply set up a station with snacks or activities while residents are out and about in your community. If your lockers are near a high-traffic area, set up a table with build-your-own mimosas on the weekend or a milk & cookies station on weeknights right in front of the system.

During your launch party, be sure to show your residents how the lockers work with a live demo. Walk them through how they’ll get notifications, and how they would pick up a package. Go over it twice and answer any questions.

Build up the hype for your launch event with plenty of signage and pre-promotion! Make signs that you can post around the property with clear details (time, place, free food, etc). Send everyone an email with the details as well, along with promotion on your favorite social media channels.

2. Give Out a Golden Ticket

A fun giveaway idea is to hide a “golden ticket” inside one of your package lockers. Put a prize or gift certificate inside an envelope and tape it to the interior door of any occupied locker awaiting package pickup. Then, inform your residents to look out for the golden ticket and their chance to be the lucky winner next time they pick up their package.

Gift cards to local restaurants, tickets to fun events, and discounts on one month’s rent are all great giveaway ideas. And to ensure your residents get a thrill when they see the envelope taped to the door, use colorful paper with great artwork or calligraphy on the exterior so they know instantly that they’re a winner!

3. Set Up Key Pick-Ups in a Locker

Inform new residents about your package management amenity by placing their keys and other move-in items in a locker for them to pick up. When they arrive, make sure they receive the access code in their email or on their phone. This clever tactic allows your newest move-ins to experience one of your coolest amenities firsthand, and to get comfortable with the package pick-up process right away.

Allowing residents to experience the lockers in this environment also lets you act as a trusted resource. Walk them through picking up their keys in the locker, and inform them that they will pick up any package they order online the same way. Ask them if they have any questions and reassure them that both your team and the Luxer One Support Team are available to help any time.

This process works especially well if yours is a new property and your lockers are already in place when your first residents move in. But it works just as well to use this method every time you have a new move-in.

4. Give Their First Package in the New Lockers

While many of your residents are ordering items online on a daily or weekly basis, more traditional brick & mortar shoppers might not have a package to pick up from the lockers for quite some time.

Give everyone an opportunity to experience picking up their own package from the lockers right away by giving each resident a small gift to pick up. Place a few goodies in the lockers and assign one to every resident.

Most importantly, be available when your residents come to pick up their gift so you can share in their excitement and answer any questions they may have.

5. Promote on Your Socials

Social media is a fantastic way to get the word out on your new amenity to both existing and potential residents. It’s word-of-mouth at scale.

Shoot a quick video featuring one of your most beloved staff members showing how residents can use the lockers for their packages. Use cinematic b-roll to make the video look professional and exciting to watch. Be sure to reply to comments that contain questions!

Make the Most of Your New Package Locker Amenity

Your new Luxer One package lockers are a game-changer for your community, offering convenience, security, and peace of mind. By using creative launch strategies like fun events, giveaways, and social media, you can make your residents feel excited and confident about this new amenity while fostering a stronger sense of community.

Ready to take the next step? If you haven’t installed Luxer One lockers yet, now’s the perfect time to upgrade your property. Contact our team today to discover how our package solutions can make life easier for both you and your residents.

Christina Draper

Christina Draper, Marketing Content Manager at Luxer One, creates storytelling-driven content that connects with property management professionals and highlights innovations in multifamily package management. With a marketing background from UNC Charlotte, she develops cross-channel campaigns that showcase how Luxer One is redefining the resident experience.

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