
NRF 2026 Recap: Trends From This Year’s Show & The Next Now
The National Retail Federation (NRF) Retail’s Big Show, once again proved why it’s the defining kickoff to the retail year! Held January 11–13 in New York City, the event brought together thousands of retail leaders, innovators, and solution providers to explore the technologies and strategies shaping the industry’s “Next Now.”
This year’s theme was clear: Artificial intelligence, automation, and robotics are transforming how retailers operate today.







