What Younger Shoppers Want: Understanding Retail Through the Habits of Gen Z and Millennials
May 12, 2025
Retail is being redefined by the rising influence of Gen Z and Millennials. These generations are redefining consumer spending habits, as they shop, spend, and engage with brands in fundamentally different ways than their predecessors. Retailers who want to thrive in this modern landscape must understand that traditional tactics no longer apply. It’s not about chasing trends, it’s about aligning with new values, behaviors, and convenience.
