
What Retailers Need to Support BOPIS, BORIS, and Same-Day Pick Up
Buy online, pick up in store (BOPIS), buy online, return in store (BORIS), and same-day pick up have moved from optional conveniences to baseline retail expectations. According to NRF, more than half of U.S. shoppers now use BOPIS regularly, and adoption continues to rise as consumers prioritize speed and flexibility. What started as a pandemic-era solution has become a permanent part of how customers expect to interact with physical stores.








